It has finally arrived! The NHL season is here. Every team excited about their chances to make an impact, foolish dreams still living in technicolor. I don't expect the Stars to win the cup, but I think they'll be a competitive team, (unlike Ben Davy's St Louis Blues.) But the Dallas Stars are so much more than a good product on the ice. They are pioneers off the ice as well. Check out their billboard campaign this year. It's creative, funny and a little mean. I LOVE IT! I'm going to refrain from making predictions, I'm just going to wish everyone luck in the coming hockey season. Enjoy it!
